Ben Keller has been working at Meta for more than 5 years. He is currently responsible for the strategic partnership with major German automotive brands in the role of Global Client Lead Automotive. This involves the use of Meta's platforms (Facebook, Instagram, WhatsApp, Messenger) in the marketing mix of the automotive industry in order to positively influence the relevant goals, such as brand and model communication, but also lead and sales generation. In addition, Keller works strongly on innovation topics such as augmented and virtual reality and the joint "Road to the Metaverse" between Meta and the automotive industry. Before Meta, Keller was part of the automotive team at Google for over 2 years.